JetBlue to bring ‘junior Mint’ first class to domestic flights in 2026

JetBlue Airways plans to add domestic first-class seats in 2026 on airplanes that don’t have its top-tier Mint class, the latest initiative to win over higher-paying customers and get back to profitability. All of JetBlue’s Airbus aircraft without Mint, the airline’s lie-flat seats, will have two or three rows of domestic first-class seats, Marty St. George, JetBlue’s president, said in a note to employees. “Since launching Mint over a decade ago, we’ve explored the idea of expanding a version of it across the fleet, often playfully calling it ‘mini-Mint’ or ‘junior Mint,’” St. George said. He said Mint “can’t be duplicated on shorter flights,” so the carrier had to come up with a solution for passengers willing to pay for more space on shorter flights. “We’re keeping the rest of our ideas under wraps for now while we prepare for a 2026 launch. Let’s keep our competitors guessing,” St. George wrote. St. George, JetBlue’s former commercial chief, came back to the New York-based airline earlier this year to help new CEO Joanna Geraghty return JetBlue to profitability and cut costs. The airline is focusing more on its core markets in Florida and the Northeast and deferring some of its Airbus aircraft.<br/>
CNBC
https://www.cnbc.com/2024/12/11/jetblue-junior-mint-first-class-domestic-flights.html?&qsearchterm=airlines
12/11/24