Singapore Airlines to continue as F1 S’pore Grand Prix’s title sponsor for 4 years

Singapore Airlines (SIA) has renewed its title sponsorship of the Formula One Singapore Grand Prix for another four years till 2028, the national carrier announced on Jan 16. SIA’s partnership with the iconic night race began in 2014 and this was extended in 2018 and 2020 for two years respectively, and another three years in 2022. The airline’s initial partnership was believed to be worth between $10m and $15m annually, and reportedly $10m a year for the next two years. The value of the later terms is not known. The latest extension of the sponsorship will flag off during the Oct 3 to 5 race weekend at the Marina Bay Street Circuit. SIA CCO Lee Lik Hsin said in a statement: “The Singapore Grand Prix is an important event in Singapore’s sporting and tourism calendar. It has become iconic not just for showcasing our beautiful skyline, but also for highlighting Singapore’s position as a key global hub. “This extension underscores Singapore Airlines’ longstanding commitment to supporting the development of sports and tourism in Singapore.”<br/>