Lufthansa, SWISS, Austrian: The airlines turning to Apple AirTags to find lost luggage

Lufthansa Group airlines - including Lufthansa, SWISS, Austrian Airlines, Brussels Airlines, and Eurowings - are rolling out a new feature. From now on, they’ll use the Apple AirTag tracking feature to help find lost luggage. “Thanks to our app and website, passengers can now find solutions quickly and easily in the event of irregularities,” says Oliver Schmitt, Head of the Lufthansa Group Digital Hangar. Schmitt explains that integrating customers’ AirTag data has already improved baggage tracing. This allows airlines to track bags more efficiently and quickly, an easy win for customer service. "Customers want bag tracking," says Tero Taskila, CEO of beOnd, a Maldivian airline headquartered in Dubai, citing the airline's post-flight surveys. "We plan to implement Apple AirTag in the second half of 2025 as it's relatively simple for airlines to integrate this technology."<br/>