British Airways launched a revamped loyalty scheme this week without publishing full details of how travellers can earn points, confusing and irritating consumers. The UK’s second-largest airline promised customers in December that they would be able to earn up to 2,500 “tier points” by spending money on their BA Premium Plus American Express cards — with “more details of this offer . . . announced closer to the launch date”. But the new “British Airways Club” loyalty scheme was launched on Tuesday without any further information on how to earn tier points from Amex spending, sparking confusion among frequent flyers. Some took to social media to voice their complaints. BA’s social media team responded on X to a customer asking for more information by sharing a promotional video for the new scheme from February of this year. Rob Burgess, editor of frequent-flyer website Head for Points and a vocal critic of the scheme, said there were “a lot of frustrated BA and Amex cardholders who don’t know quite what they should be doing”, adding that the changes had been “very badly thought through”. The airline told FT Money that more details on how to earn tier points from the BA Amex card would be “coming soon”.<br/>