Scandinavian Airlines SAS Reintroduces Business Class In Europe

Scandinavian Airlines (SAS) is reintroducing a dedicated Business Class product on its European routes, a move that reflects its evolving strategy following last year’s high-profile switch from the Star Alliance to SkyTeam. The new European Business Class will debut on October 1, 2025, and will be available for booking from May 6 on international flights within Europe, including those between Scandinavian countries. It marks a significant shift for the airline, which has for many years relied on two economy-focused classes in Europe: SAS Go and SAS Plus. While SAS Plus provided some extra service and flexibility, it lacked many of the defining characteristics of a premium offer and never fully convinced business travelers expecting the kind of experience found on other network carriers. The launch is the latest in a string of moves by SAS as it adapts to life in SkyTeam, following its exit from Star Alliance in September 2024. The alliance switch was part of a larger financial and operational restructuring, backed in part by new investors including Air France-KLM.<br/>