Delta banks on increase in premium seating on new planes
As Delta Air Lines upgrades its fleet with more efficient planes to reduce costs, executives anticipate another benefit from the new jets that will help generate revenue: more premium seating. So-called "branded" fares generated an additional US$200m during the final 3 months of 2017. Paid upgrades to first-class or "Comfort Plus" seating grew more than 25%, president Glen Hauenstein said Thursday. This year, the airline anticipates a $350m increase in branded fares, in part because newer planes will expand premium seating 5%, Hauenstein said. “We think that’s going to be key to our ability to drive revenues going forward,” Hauenstein said. Part of Delta’s strategy is to sell premium seats to business travellers more easily, even if their companies won’t pay for the higher cost. <br/>
https://portal.staralliance.com/imagelibrary/news/hot-topics/2018-01-15/sky/delta-banks-on-increase-in-premium-seating-on-new-planes
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Delta banks on increase in premium seating on new planes
As Delta Air Lines upgrades its fleet with more efficient planes to reduce costs, executives anticipate another benefit from the new jets that will help generate revenue: more premium seating. So-called "branded" fares generated an additional US$200m during the final 3 months of 2017. Paid upgrades to first-class or "Comfort Plus" seating grew more than 25%, president Glen Hauenstein said Thursday. This year, the airline anticipates a $350m increase in branded fares, in part because newer planes will expand premium seating 5%, Hauenstein said. “We think that’s going to be key to our ability to drive revenues going forward,” Hauenstein said. Part of Delta’s strategy is to sell premium seats to business travellers more easily, even if their companies won’t pay for the higher cost. <br/>
