Australians willing to pay for in-flight Wi-Fi access
Australian airline passengers are so keen to access Wi-Fi in flight that 70% would be willing to pay for unlimited internet use. A global survey by Inmarsat and market research company GfK found Australians are the second most willing to pay for in-flight Wi-Fi in the Asia-Pacific region, behind only New Zealanders at 77%. Overall, 90% of travellers in the region said on-board connectivity would influence their choice of airline. "If you have two airlines serving the same market with similar pricing and everything else is even, then being able to have connectivity will drive passengers to the one with connectivity," Inmarsat said. Australian carriers have lagged behind international counterparts in offering Wi-Fi in part over concerns about connection speeds and investing a lot of capital in a technology that could become obsolete. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-05-25/general/australians-willing-to-pay-for-in-flight-wi-fi-access
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Australians willing to pay for in-flight Wi-Fi access
Australian airline passengers are so keen to access Wi-Fi in flight that 70% would be willing to pay for unlimited internet use. A global survey by Inmarsat and market research company GfK found Australians are the second most willing to pay for in-flight Wi-Fi in the Asia-Pacific region, behind only New Zealanders at 77%. Overall, 90% of travellers in the region said on-board connectivity would influence their choice of airline. "If you have two airlines serving the same market with similar pricing and everything else is even, then being able to have connectivity will drive passengers to the one with connectivity," Inmarsat said. Australian carriers have lagged behind international counterparts in offering Wi-Fi in part over concerns about connection speeds and investing a lot of capital in a technology that could become obsolete. <br/>
