Airlines beware: TripAdvisor takes to the skies with user reviews for flights
TripAdvisor is now allowing passengers to post reviews of airlines, a move it claims will “demystify” what is becoming an increasingly confusing market place for travellers. The new function is part of an overhaul of the review website's flight service, which, for 7 years, has only been able to offer passengers the ability to compare flight prices, pitching it against the likes of Skyscanner, Expedia and Google. TripAdvisor now hopes to steal a march on its rivals by providing travellers with both reviews and prices. “What we launched [Wednesday] is a better way to shop,” said Bryan Saltzburg, senior VP of TripAdvisor’s global flights business. “It’s giving travellers the ability to make informed air decisions – not just on price but the total experience.” <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-07-15/general/airlines-beware-tripadvisor-takes-to-the-skies-with-user-reviews-for-flights
https://portal.staralliance.com/cms/logo.png
Airlines beware: TripAdvisor takes to the skies with user reviews for flights
TripAdvisor is now allowing passengers to post reviews of airlines, a move it claims will “demystify” what is becoming an increasingly confusing market place for travellers. The new function is part of an overhaul of the review website's flight service, which, for 7 years, has only been able to offer passengers the ability to compare flight prices, pitching it against the likes of Skyscanner, Expedia and Google. TripAdvisor now hopes to steal a march on its rivals by providing travellers with both reviews and prices. “What we launched [Wednesday] is a better way to shop,” said Bryan Saltzburg, senior VP of TripAdvisor’s global flights business. “It’s giving travellers the ability to make informed air decisions – not just on price but the total experience.” <br/>
