Air Canada launches travel crowdfunding website Embarq

Air Canada has recently launched its own online travel-fundraising site called Embarq. “We’ve seen a huge increase in the rise of crowdfunding platforms that have made it very commonplace for people to help make one of their dreams into a reality,” said Selma Filali, Air Canada’s director of marketing communications. “We know that millennials have more audacious travel plans than ever before. They really want to see the world but they really lack the funds to make that a reality.” The website facilitates contributions to a travel goal by encouraging users to upload photos or a video story and spread the campaign through social media. Filali said a major incentive for travellers to use Embarq over other sites such as GoFundMe or Kickstarter is the lack of fees, as well as the ability to collect funds even if users don’t reach their set goals. <br/>