United’s new business class gives every passenger an aisle seat

United Continental’s new Polaris business class seats are so unique, there’s a patent on them. That’s because every business-class seat is on the aisle, yet United won’t lose any ticket-selling spots. Such updates are part of the airline’s strategy to find US$1b in additional revenues just from selling seats. The other? Adding more seats to its economy class. “Trying to find more unique ways to put more revenue on a plane is something the industry has been driven to do,” Oscar Munoz, United’s CE, said Monday. United spent more than 3 years rethinking business class, said Maria Walter, United’s managing director of product and brand strategy. But United didn’t want to sacrifice a row or more of seats just to give passengers direct access to the aisle. <br/>