Alaska expects to make Virgin America brand decision by early 2017
Alaska Air Group has reached an agreement with the US Department of Justice on the timing of the antitrust review of its proposed acquisition of Virgin America and expects the merger to close in the 2016 Q4, according to Alaska CE Brad Tilden. Tilden expressed confidence that the US$4b deal to merge Alaska Airlines and Virgin America will be finalised in Q4, allowing integration activities to begin. “The integration management office is up and running,” he said. Virgin America will become a subsidiary of Alaska Air Group until Alaska Airlines and Virgin America receive a single operating certificate from FAA, which Alaska executives expect to happen by early 2018. Tilden said the Alaska Airlines brand will definitely remain post-merger, but no decision has been made on the future of the Virgin America brand. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2016-07-22/unaligned/alaska-expects-to-make-virgin-america-brand-decision-by-early-2017
https://portal.staralliance.com/cms/logo.png
Alaska expects to make Virgin America brand decision by early 2017
Alaska Air Group has reached an agreement with the US Department of Justice on the timing of the antitrust review of its proposed acquisition of Virgin America and expects the merger to close in the 2016 Q4, according to Alaska CE Brad Tilden. Tilden expressed confidence that the US$4b deal to merge Alaska Airlines and Virgin America will be finalised in Q4, allowing integration activities to begin. “The integration management office is up and running,” he said. Virgin America will become a subsidiary of Alaska Air Group until Alaska Airlines and Virgin America receive a single operating certificate from FAA, which Alaska executives expect to happen by early 2018. Tilden said the Alaska Airlines brand will definitely remain post-merger, but no decision has been made on the future of the Virgin America brand. <br/>
