Allegiant Air to reach leisure travellers on Newark routes

Allegiant Air’s service to Newark, launching in November, is an attempt to reach what COO Jude Bricker said is the “top leisure destination” in the US—New York City. The carrier will fly to Newark from Savannah, Georgia; Asheville, North Carolina; and Knoxville, Tennessee, each less than daily. The routes to Newark were made possible earlier this year when FAA loosened slot constraints at the airport, Bricker said. Newark is an unusual destination for the Las Vegas-based carrier, which has typically flown leisure routes from small and mid-sized cities. The carrier also serves Los Angeles, but the Newark routes are its first to the country’s largest metropolitan area. “We expect Newark to be a destination market,” he said, adding the carrier does not expect to originate much traffic from the New York area to start. <br/>