Qantas airline rebranded – Marc Newson redraws kangaroo

Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms. Designer Marc Newson has led the project working alongside Australian consultancy Houston Group. Newson, who has previously designed Qantas airport lounges and its A380 aircraft cabin, says that the redesign “aims to retain the fundamental essence of the flying kangaroo but also move the brand forward.” The new kangaroo can also be found on engine cowls in an effort to make it more prominent and identifiable. It is only the fifth time the kangaroo has been updated since it was introduced in 1944. The last update was in 2007 when the Airbus 380 came into service. The new look is rolling out as an aircraft livery as well as across digital assets, signage and ads. <br/>