Surf air will take its subscription airline model to Europe in May

US subscription-based airline Surf Air will launch in Europe in May, targeting people who fly business class in a potential challenge to the continent's traditional airlines. Surf Air Europe will start connecting London to Zurich during the week and Ibiza in Spain at weekends, operating a subscription model where customers pay a US$2,180 monthly fee for unlimited travel. It will later add routes to Cannes, Munich and Milan, Surf Air Europe CE Simon Talling-Smith said. The London-headquartered airline will try to better what its sister company, Surf Air, has done in California. Launched 3 years ago, that company now has 3,000 members. Surf Air has ordered 45 Swiss-made Pilatus eight-seat jets ahead of the launch and a similar-sized order of Embraer planes to serve longer routes will be placed later this year. <br/>
Reuters
http://fortune.com/2017/02/23/surf-air-subscription-airline-europe-may/
2/23/17