Nok Air zeroes in on China for rebound
Nok Air has zeroed in on the Chinese market expansion as a prime driver for its recently launched turnaround plan. The China focus features prominently in the struggling carrier's new strategic plan, which seeks to boost its international profile as a means to lift overall financial performance. The airline, which has been in the red since 2014, wants to systematically raise the international share of its total business from 5% to 20% by the end of this year, then on to 30-35% in 2018, rising to 40% in 2019 before reaching 50% in 2020. VP for marketing and sales Pinyot Pibulsonggram said flights to China would primarily strengthen factors that contribute to improved operation results. Boosting its international footprint is expected to reduce Nok Air's likely losses this year before turning black next year, according to Pinyot. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-07-26/unaligned/nok-air-zeroes-in-on-china-for-rebound
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Nok Air zeroes in on China for rebound
Nok Air has zeroed in on the Chinese market expansion as a prime driver for its recently launched turnaround plan. The China focus features prominently in the struggling carrier's new strategic plan, which seeks to boost its international profile as a means to lift overall financial performance. The airline, which has been in the red since 2014, wants to systematically raise the international share of its total business from 5% to 20% by the end of this year, then on to 30-35% in 2018, rising to 40% in 2019 before reaching 50% in 2020. VP for marketing and sales Pinyot Pibulsonggram said flights to China would primarily strengthen factors that contribute to improved operation results. Boosting its international footprint is expected to reduce Nok Air's likely losses this year before turning black next year, according to Pinyot. <br/>
