Air France unveils new low-cost carrier Joon targeting ‘millenials’

Air France Thursday unveiled a new lower-cost subsidiary called Joon that will specifically target well-traveled millenials. A new medium-haul service will begin operating from Charles de Gaulle airport in Paris later this year, with long-haul flights to follow in summer 2018. The French carrier unveiled details of its new service after resolving a lengthy dispute between the management and pilots over the establishment of the subsidiary. Joon is “especially aimed at a young working clientele, the millennials (18- to 35-year-olds), whose lifestyles revolve around digital technology,” Air France said in a statement, without elaborating on what new technology would be deployed. The name was chosen “to illustrate a positive state of mind,” it added. Joon is aimed at helping Air France compete with the increasingly intense competition from budget European carriers such as Easyjet and Gulf airlines such as Emirates.<br/>