Southwest to unveil new ad campaign during Sunday's NFL games
Viewers tuning in to Sunday’s National Football League telecasts may notice some new ads from Southwest Airlines. The low-cost giant is unveiling its new fall ad campaign, with the first spots appearing on the 1 p.m. NFL games broadcast Sunday by FOX, CBS and NBC. The new “Behind Every Seat is a Story” effort attempts to tell the carrier’s story as imagined by its passengers. It also pays service to the new state-of-the-art Boeing 737 MAX 8 jets that are to begin flying for the airline in October. The “Vignette” spot that debuts Sunday shows a series of individuals going about their lives as a Southwest Airlines seat number hovers near them. Some in the ad are headed to performances or doctors appointments. Others are off to see loved ones. The company says its new series “showcases unique stories inspired by customers and their reasons for flying.”<br/>
https://portal.staralliance.com/cms/news/hot-topics/2017-09-25/unaligned/southwest-to-unveil-new-ad-campaign-during-sundays-nfl-games
https://portal.staralliance.com/cms/logo.png
Southwest to unveil new ad campaign during Sunday's NFL games
Viewers tuning in to Sunday’s National Football League telecasts may notice some new ads from Southwest Airlines. The low-cost giant is unveiling its new fall ad campaign, with the first spots appearing on the 1 p.m. NFL games broadcast Sunday by FOX, CBS and NBC. The new “Behind Every Seat is a Story” effort attempts to tell the carrier’s story as imagined by its passengers. It also pays service to the new state-of-the-art Boeing 737 MAX 8 jets that are to begin flying for the airline in October. The “Vignette” spot that debuts Sunday shows a series of individuals going about their lives as a Southwest Airlines seat number hovers near them. Some in the ad are headed to performances or doctors appointments. Others are off to see loved ones. The company says its new series “showcases unique stories inspired by customers and their reasons for flying.”<br/>
