IAG is serious about growing its low-cost, long-haul airline\

When IAG launched Level, its low-cost, long-haul airline in March this year, nobody was quite sure whether it was something the company was genuine about or simply an attempt to outmuscle airlines like Norwegian, which were already active in the segment. The fact that it was launched so quickly — and that it operated under Iberia’s AOC— gave the impression that it might not last long, especially as some previous airlines within airlines had largely been failures. Seven months on and IAG CE Willie Walsh says the brand is “doing extremely well” and will shortly get its own AOC, a dedicated CE, and a second operating base. The company said in its Q3 results released last week that the trading performance for Level was “positive” but did not give a specific revenue figure. <br/>