Changi Airport, STB and Qantas in S$5m initiative to grow air traffic through Singapore

Singapore's airport and tourism authorities have partnered with Qantas in a S$5m (US$3.81m) marketing initiative to grow traffic to and through Singapore. The 3-year Changi Airport Group (CAG), Singapore Tourism Board (STB) and Qantas partnership is the first of its kind with a foreign carrier. Before this, the authorities have worked only with SIA on such projects. With the new tie-up, CAG, STB and Qantas will work together on a series of joint marketing campaigns in Australia, the UK and South-east Asia to promote travel on Qantas via Singapore. In 2013, Qantas moved out of Singapore, making Dubai its stopover for Australia-Europe flights, although it continued to grow Australia-Singapore services. The decision to return is part of plans to expand Qantas' presence and foothold in the growing Asian market. <br/>