JetBlue Airways has the best loyalty program, if travellers know how to use it

Roughly half of airline loyalty program members do not understand how to earn or redeem their points/miles, according to a study released Wednesday by J.D. Power. General loyalty program members -- those with fewer points or miles -- are less likely to completely understand how a program works. But even fliers with status can struggle, as 30% said they don't completely understand the program, according to the J.D. Power 2018 Airline Loyalty Program Satisfaction Study. A survey of 3,025 rewards program members ranked JetBlue Airways as having the best loyalty program. Southwest Airlines ranked second. United Airlines ranked last among the study's 6 airlines. "Airlines have a huge opportunity to improve when it comes to customers' ease of understanding the rewards program," said a J.D. Power executive. <br/>