Boeing’s decision of the decade: Does it build the 797?
Boeing executives are closing in on one of their most important decisions of the decade: whether to plough an estimated US$15b into a new jetliner family. The aircraft nicknamed the 797 would feature Boeing’s first all-new design since the 787 Dreamliner’s unveiling in 2004, while shoring up its product line against recent Airbus advances. Designed for economical flying on mid-range routes, the Boeing jet would have the potential to transform air travel by spawning a new breed of longer-distance budget carriers -- think new flights from Chicago to Berlin, or more economical hops from New York to Los Angeles. But the decision on whether to move forward hasn’t been easy. A misfire would cannibalise sales of the 787 Dreamliner and endanger the cash bounty that has made Boeing a darling of Wall Street. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-01-30/general/boeing2019s-decision-of-the-decade-does-it-build-the-797
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Boeing’s decision of the decade: Does it build the 797?
Boeing executives are closing in on one of their most important decisions of the decade: whether to plough an estimated US$15b into a new jetliner family. The aircraft nicknamed the 797 would feature Boeing’s first all-new design since the 787 Dreamliner’s unveiling in 2004, while shoring up its product line against recent Airbus advances. Designed for economical flying on mid-range routes, the Boeing jet would have the potential to transform air travel by spawning a new breed of longer-distance budget carriers -- think new flights from Chicago to Berlin, or more economical hops from New York to Los Angeles. But the decision on whether to move forward hasn’t been easy. A misfire would cannibalise sales of the 787 Dreamliner and endanger the cash bounty that has made Boeing a darling of Wall Street. <br/>
