Lufthansa will be first European airline to adopt dynamic pricing for award seats

The practice of using dynamic pricing, or selling award seats as a function of demand or retail market price, is spreading into Europe. Last week, Lufthansa confirmed that it would be the first carrier to adopt the model for its Miles & More loyalty program later this year, though it wouldn’t share an exact timeline. Lufthansa follows Delta and now United, which launched its own dynamic plans last month. Passenger feedback on dynamic pricing has been mixed. <br/>