Boeing is open to changing the name of the 737 Max

Boeing is open to renaming its troubled 737 Max, its most important and currently its most infamous aircraft. Boeing CFO Greg Smith revealed the possibility of a name change on the sidelines of the Paris Air Show. "I'd say we're being open-minded to all the input we get," he said. "We're committed to doing what we need to do to restore it. If that means changing the brand to restore it, then we'll address that. If it doesn't, we'll address whatever is a high priority." Boeing cautioned that it has no plans at this time to change the name, and that it is focused on the safe return of the aircraft to service. It The company still doesn't have a timeframe for when airline regulators around the world will allow the plane to fly again. The 737 Max has been grounded since March after two fatal crashes in Indonesia and Ethiopia. Rebranding a plane due to bad publicity surrounding a crash would be unprecedented, according to aviation experts. Other aircraft that had high profile crashes such as the DC-10 or 727 kept their names. That's because airlines aren't going to view the plane any differently with a different name. And the passengers who buy the tickets often are not aware of what type of plane they will be flying.<br/>