Spirit Airlines will offer comfier seats — for free
Spirit Airlines has spent 3 years trying to persuade passengers it shed its reputation as a company that hates its customers. Now it’s on the cusp of doing something unthinkable not long ago — it’ll invest in more comfortable seats. “There will be enhancements,” CE Ted Christie said Monday. “There will be some changes to the cushion and to the pre-recline. There will be a full-size tray table.” For any other airline, this might not be a big deal. But under former CE Ben Baldanza, who left in early 2016, Spirit took an almost combative approach toward customer comfort. But preferences change, and Spirit recently has been on a customer-service kick as it seeks to retain customers who might defect to American Airlines, United Airlines or Delta Air Lines, all of which now sell a basic economy fare. <br/>
https://portal.staralliance.com/cms/news/hot-topics/2019-08-27/unaligned/spirit-airlines-will-offer-comfier-seats-2014-for-free
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Spirit Airlines will offer comfier seats — for free
Spirit Airlines has spent 3 years trying to persuade passengers it shed its reputation as a company that hates its customers. Now it’s on the cusp of doing something unthinkable not long ago — it’ll invest in more comfortable seats. “There will be enhancements,” CE Ted Christie said Monday. “There will be some changes to the cushion and to the pre-recline. There will be a full-size tray table.” For any other airline, this might not be a big deal. But under former CE Ben Baldanza, who left in early 2016, Spirit took an almost combative approach toward customer comfort. But preferences change, and Spirit recently has been on a customer-service kick as it seeks to retain customers who might defect to American Airlines, United Airlines or Delta Air Lines, all of which now sell a basic economy fare. <br/>
