Turnaround may prove tricky for new Virgin Australia CE Scurrah

Shareholders will press Virgin Australia's new CE Paul Scurrah to present a robust strategic plan Wednesday, when the airline is expected to report its seventh consecutive annual loss, on top of US$1.2b worth of red ink over the previous 6 years. With shares trading near all-time lows, Scurrah's options include cutting costs, restructuring management, rebranding its underperforming budget carrier Tigerair Australia, ending loss-making flights to Hong Kong and tightening control over the loyalty division, 7 current and former managers told Reuters on condition of anonymity. But they say that because of decisions by his long-serving predecessor, John Borghetti, Scurrah may lack room to manoeuvre amid a weakening domestic market. <br/>