Flight shaming puts a dent in European travel

Companies across Europe are reconsidering travel policies, and individuals are asking whether jetting off to sunny spots for holidays is worth the environmental cost. The Swedes even have a name for it: flygskam, or flight shame, and it’s a growing threat to airlines in Europe and beyond. SAS says its traffic fell 2% in the 9 months ended July 30 from the year-earlier period, and Sweden’s airport operator has handled 9% fewer passengers for domestic flights this year than last. Both say flygskam has played a role in declining traffic. “Unchallenged, this antiflying sentiment will grow and spread,” says Alexandre de Juniac, head of IATA. “Politicians aren’t sticking up for us.” <br/>
Bloomberg
https://www.bloomberg.com/news/articles/2019-09-26/flight-shaming-puts-a-dent-in-european-travel
9/26/19