Dutch airline KLM to launch package holiday brand

Dutch airline KLM is set to launch its own holiday package deal brand in the Netherlands, as it aims to benefit from a revival of tourism once countries overcome the worst of the coronavirus pandemic. The Dutch arm of airline group Air France-KLM on Monday said it had bought a significant share in Airtrade, a specialist in tourist package deals and airline ticket consolidation. Through this acquisition, for which no financial details were disclosed, it aims to launch ‘KLM Holidays’, to give its existing business offering tourist package deals a boost. “We want to be among the top three tour operators for flight holidays”, KLM Netherlands director Harm Kreulen told the Telegraaf newspaper.<br/>