Single Icelandair brand to cover Air Iceland Connect operations

Icelandair Group is bringing its regional carrier Air Iceland Connect under the single brand of the parent airline, in a bid to simplify its operations. The integration will take effect from 16 March, says the company, with the international network of Icelandair being combined with domestic links and the regional services to Greenland. Icelandair Group had already disclosed, a year ago, that it intended to integrate the two carriers’ operations and their supporting sales, marketing, finance and other functions – a decision which also involved discontinuing the Air Iceland Connect managing director role. As part of the integration all sales and marketing efforts are being unified under the Icelandair brand.<br/>