JetBlue’s founder is preparing to launch a new airline in a global pandemic

Among the strong and freely offered opinions of David Neeleman, America’s most successful living airline entrepreneur, is that the world has largely overreacted to Covid-19. “I think people who wear masks outside when they’re social distanced are complete morons,” he says. Double-maskers drive him particularly nuts: “I just want to go up and shake them and go, ‘What the f--- is wrong with you!’ ” On the sunny March day when we met, in an indifferently furnished office suite in Darien, Conn., Neeleman did have a mask with him. Plain and black, it didn’t bear the logo of his new airline, Breeze, or his next-newest one, the Brazilian carrier Azul SA, of which he remains the chairman and controlling shareholder (and in whose satellite office we were talking). Nor was it from JetBlue, which he founded in 1999 at the age of 39 and ran until he was pushed out as chief executive officer eight years later. Indeed, with his mask on his broad, still impish face, the 61-year-old looked like anyone else doing their part to end a global pandemic. Neeleman was there to tell me about Breeze Airways, a budget domestic carrier, headquartered in his hometown of Salt Lake City, that will start flying by summer. The business plan borrows from previous generations of low-cost airlines: a point-to-point network of smaller airports, as pioneered by Southwest in the 1970s and 1980s; trips limited to the days of the week when vacationers are most likely to travel, a discipline perfected in recent years by Allegiant Air; and a shiny, state-of-the-art fleet manned by young, low-cost crews, not unlike JetBlue Airways in its startup days. Neeleman has dubbed Breeze “the world’s nicest airline.” Feature-style story has more.<br/>