Australia's Rex launches loyalty programme
Rex has formally launched its new frequent flyer program to rival Qantas and Virgin’s, with customers able to redeem points on services from mid-November. The airline also said construction would begin “immediately” on new airport lounges in Adelaide, Sydney, Melbourne and Brisbane. Passengers can earn up to 7 points for every dollar spent, with a last-minute ‘ultimate’ flight from Melbourne to Sydney costing 7,400 points. In the last few years, loyalty programs in Australia have become increasingly competitive, with numerous attempts by brands to make it easier for customers to switch. There was even a high-profile court battle over Virgin Velocity CEO Nick Rohrlach after he sensationally “defected” from Qantas Frequent Flyer in 2021. Rex previously had a smaller scheme for corporate travel. However, the new ‘Rex Flyer’ offering is set to be far more comprehensive than rival services offered by Qantas and Virgin. It follows the smaller airline launching 737 services in March 2021. Rex said in a statement that passengers can register for Rex Flyer now and immediately begin earning points and status points across both its domestic and regional networks.<br/>
https://portal.staralliance.com/cms/news/hot-topics/2023-10-03/unaligned/australias-rex-launches-loyalty-programme
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Australia's Rex launches loyalty programme
Rex has formally launched its new frequent flyer program to rival Qantas and Virgin’s, with customers able to redeem points on services from mid-November. The airline also said construction would begin “immediately” on new airport lounges in Adelaide, Sydney, Melbourne and Brisbane. Passengers can earn up to 7 points for every dollar spent, with a last-minute ‘ultimate’ flight from Melbourne to Sydney costing 7,400 points. In the last few years, loyalty programs in Australia have become increasingly competitive, with numerous attempts by brands to make it easier for customers to switch. There was even a high-profile court battle over Virgin Velocity CEO Nick Rohrlach after he sensationally “defected” from Qantas Frequent Flyer in 2021. Rex previously had a smaller scheme for corporate travel. However, the new ‘Rex Flyer’ offering is set to be far more comprehensive than rival services offered by Qantas and Virgin. It follows the smaller airline launching 737 services in March 2021. Rex said in a statement that passengers can register for Rex Flyer now and immediately begin earning points and status points across both its domestic and regional networks.<br/>
