Saudia unveils livery revamp as part of Vision 2030 transformation

Saudi Arabian flag-carrier Saudia has unveiled a new colour scheme, updated as part of the kingdom’s broader modernisation effort known as Vision 2030. The airline unveiled the new livery during an event in Jeddah. It features a green base colour, with shades of blue and sand, and retains the Saudia palm-and-swords logo. “The name and logo of Saudia are integral parts of the kingdom’s aviation history and development, and our people share a special emotional connection with the brand,” says Saudia Group director general Ibrahim Al-Omar. “We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach.” Saudia operates a fleet of some 140 aircraft and aims to expand a network that covers more than 100 destinations. “The rebrand marks the beginning of a new era for Saudia, introducing innovative concepts in terms of customer services with a strong focus on digital aspects and enhancing the guest experience by celebrating Saudi culture,” it adds. Saudia states that the kingdom has a national aviation strategy which aims to transform the airline in to a “leader in the global industry”, and support the ambition to bring 330m visitors to the country by the end of the decade.<br/>