Emirates' subtle dig at rivals' over-the-top safety videos

As we wait patiently for Air New Zealand’s latest blockbuster safety video, one of its rivals has made a subtle dig at airlines who create flashy instructional films. Emirates has released its first new safety video in seven years, and it sets the tone straight away. “This is your no-nonsense safety video. We do not have dancers breaking into song, characters from movies, or celebrities trying to be funny, I’m afraid,” proclaims the flight attendant. The video then goes through all the instructions in just under four minutes with minimum fuss. Feedback has been generally positive. “Excellent video. No fuss, no faff, just informative and not distracting,” wrote one commentator. “This is the best safety video. Clear and simple,” was another. Air New Zealand is famed for its safety videos, but it’s not the only carrier who adds some pizazz to its briefings.<br/>