Star Alliance strengthens leadership team with focus on seamless customer experience

Star Alliance, the world’s largest airline network, is taking steps to improve the traveler experience with a renewed focus on technology, strategy, and customer satisfaction. In a move that highlights its commitment to both innovation and diversity, the alliance announced key management appointments to ensure an effortless, connected journey for passengers across its member airlines. At the forefront of this initiative is Ambar Franco, the newly appointed Vice President of Customer Experience. Franco is set to redefine the passenger journey from booking to boarding, with the goal of creating a seamless transition between Star Alliance’s global network of carriers. With her extensive background in customer experience, having previously held senior roles at the Mandarin Oriental Hotel Group, Franco is bringing a fresh perspective to an industry that’s constantly evolving. “We are laser-focused on the experience at every touchpoint of our customers’ travels, and Ambar’s expertise will be key in driving our mission forward,” said Theo Panagiotoulias, CEO of Star Alliance. Franco will oversee initiatives aimed at smoothing transitions between member airlines, enhancing airport experiences, and cultivating customer loyalty long after their journey ends.<br/>