Star Alliance welcomes new leadership to transform customer experience across the globe

Star Alliance, the world’s foremost global airline alliance, has announced key management appointments aimed at refining its strategic approach to providing a seamless experience for customers across its member airlines. This move is designed to enhance the benefits of the extensive Star Alliance network. Ambar Franco has been appointed as the Vice President of Customer Experience. In this role, Franco will spearhead initiatives to improve the overall customer journey within the alliance. Her focus will include enhancing the booking process, optimizing the airport experience, and facilitating smoother connections between member airlines. Additionally, she will work to foster customer loyalty long after their travels. With a wealth of experience from the travel industry, Franco most recently held senior customer experience roles at the Mandarin Oriental Hotel Group. Luc Lachoix steps in as Vice President of Digital & Technology. He will oversee the IT architecture, operations, and security of Star Alliance while also supporting the IT requirements of the Customer Experience and Loyalty sectors. Lachoix brings extensive experience from the airline industry and has previously held leadership positions at major travel technology companies, including Amadeus and Sabre. Renato Ramos has been appointed as Vice President of Strategy. In this capacity, he will drive strategic initiatives, business planning, and cross-functional collaboration within the alliance. With seven years of experience at Star Alliance, Ramos previously served as the Director of Loyalty. His background in aviation includes significant roles at Avianca and LATAM Airlines. Gayatheri Silvakumer joins as Vice President of People and Culture, where she will lead the execution of Star Alliance’s vision for human capital and cultural development. Her focus will be on talent retention and organizational growth. Silvakumer has held several senior HR roles across diverse industries, including positions at McCann Worldgroup, Bombardier, and Rolls-Royce. These leadership appointments reflect Star Alliance’s commitment to enhancing the customer experience and fostering a culture of excellence across its global network of airlines.<br/>