Korean airlines expand routes to China as demand picks up

Major South Korean airlines are actively expanding their routes to China as demand for travel between the two countries recovers up after the Covid-19 pandemic. Korean Air Lines Co. announced on Thursday that it will begin new flights from Incheon to Fuzhou, China, from December 28th, 2024, onwards that will operate three times a week (Tuesdays, Thursdays, and Saturdays). Fuzhou, located on the eastern coast of China's Fujian Province, is famous for Wuyishan, one of China's top 10 scenic mountains. Korean Air will also resume flights on the Busan-Qingdao route from December 1st, 2024, offering one daily flight. This will be the first time in nearly four years since the Covid-19 outbreak that the airline has operated the route. Asiana Airlines Inc. is also moving quickly, increasing its Incheon-Beijing route from 14 to 20 times a week and its Incheon-Shanghai route from three times a day to four times a day since October 14th. The airline also hosted live commerce broadcasts where Chinese influencers experienced K-beauty products to attract individual Chinese tourists, particularly the younger generation.<br/>