Star Alliance firms up key appointments to enhance member experience

Star Alliance has made some key management appointments aimed at enhancing its strategic focus on a seamless experience for member airline customers. Ambar Franco joins Star Alliance as vice-president, customer experience, according to a press release. Franco will lead the development and implementation of initiatives designed to enhance the overall customer journey across the alliance: their booking experience, the experience of customers at airports and when they connect between Star Alliance member airlines, and then to ensure their continuing loyalty post travel. She brings significant expertise from the travel industry, most recently having held senior customer experience related roles at the Mandarin Oriental Hotel Group. Luc Lachoix is Star Alliance's vice-president, digital and technology. Lachoix is responsible for IT architecture, operations, and security, as well as supporting the IT needs of Star Alliance's Customer Experience and Loyalty business areas. He has served in various roles in the airline industry, including leadership positions at key travel technology companies including Amadeus and Sabre. Story has more.<br/>