Boeing wins $36b deal from Turkey, Trumping Airbus

Boeing won an order valued at $36b from Pegasus Hava Tasimaciligi AS, in its biggest commitment so far this year that deals a blow to rival Airbus, previously the preferred choice for the Turkish low-cost airline. The carrier placed firm orders for 100 of the as-yet uncertified 737 Max 10 model that it will begin receiving in 2028, with options for another 100, it said in a stock exchange filing. The total value of the agreement assumes that all options are converted, and is based on list prices rather than the market values typically negotiated by customers. The largest order in Pegasus’s history is an important win for Boeing as it works to overcome the fallout from a prolonged strike and a near-catastrophic accident at the start of the year. It also marks a strategic reversal for Pegasus after the carrier said less than two years ago that it wanted to become an all-Airbus operator. More than four months into Kelly Ortberg’s term as Boeing’s CEO, “customers are also starting to feel more confident,” said Jefferies analyst Sheila Kahyaoglu. The company is poised for a “a fresh start into 2025” with its factories now back to full production after a lengthy strike, she said in an interview.<br/>