eap

Infrastructure constraints coupled with an ever-increasing demand for air travel has airlines introduce bigger aircraft on domestic routes. Jet Airways Monday announced that it will introduce its wide-body Airbus A330 aircraft on certain domestic routes from Mumbai. The aircraft will be deployed on the Mumbai-Chennai-Mumbai and Mumbai-Bangalore-Mumbai legs on the airline's domestic network, aside from Mumbai-Kuwait-Mumbai and Mumbai-Jeddah-Mumbai routes, said the airline. Jet Airways' CCO Jayaraj Shanmugan said: "The introduction of wide-body services on our key domestic routes not only allows the airline to scale up capacity in response to increase in demand but also guarantees guests a superior flying experience." <br/>

Etihad Airways wants people to see it as a hospitality brand rather than just an airline off the back of its latest campaign. Five different ads bring the positioning to life, showcasing the lengths the airline will go to in order to ensure its customers are treated as guests instead of just passengers. It’s a distinction at the heart of what Etihad Airways described as a “playful” yet “elegant” push that will see personalised versions of each creative served to someone based on their habits and profile. One ad highlights the 5-star dining experience available on flights, while another focuses on the spas available in the Abu Dhabi lounges. It is the first campaign to be created by Cheil London after it won the account last year. <br/>