Etihad Airways’ hospitality push takes flight

Etihad Airways wants people to see it as a hospitality brand rather than just an airline off the back of its latest campaign. Five different ads bring the positioning to life, showcasing the lengths the airline will go to in order to ensure its customers are treated as guests instead of just passengers. It’s a distinction at the heart of what Etihad Airways described as a “playful” yet “elegant” push that will see personalised versions of each creative served to someone based on their habits and profile. One ad highlights the 5-star dining experience available on flights, while another focuses on the spas available in the Abu Dhabi lounges. It is the first campaign to be created by Cheil London after it won the account last year. <br/>