United Airlines eliminating Basic Economy fare in some markets

United Airlines said Wednesday it is scaling back the rollout of the Basic Economy fare the airline first introduced last February. United CFO Andrew Levy said the rollback decision was due to "competitive challenges." A United spokeswoman did not respond to a request to specify how many — or which — markets United has targeted to lose the Basic Economy fare offering — at least for now. But United's move to eliminate Basic Economy in some markets comes after the carrier boldly rolled out the new fare category to more than 100 markets last April. United's announcement also comes just 1 day after American Airlines rolled out its version of Basic Economy in every market the carrier serves in the contiguous 48 states. <br/>