Cathay will mine personal data to tailor business-class service

Cathay Pacific is mining the data of its business-class customers so they’ll keep spending with the airline. The company has invested “a lot” in its data capability to find out what its premium customers like and is tailoring offerings specific to them, CE Rupert Hogg said Monday. In addition, the carrier plans to introduce a new product in its business-class cabin in the second half, he said. “We are doing what we would call sub-furnishing the environment, the ambiance of the business-class cabin. It’s mainly things that aren’t structural,” Hogg said. “It’s everything that will make that journey comfortable,” such as for sleeping, he said. The efforts are part of Cathay’s 3-year transformation program started in 2017 when Hogg assumed the top post <br/>